Prize draw examples

The Power of a Prize Draw

Real UK draws, real numbers. We study every notable prize draw in the country: what was raised, what made it work, and what does not transfer. We did not run these draws. That is the point. The mechanic works whoever runs it.

  1. Patchwork

    Crowdfunder · 2026

    £331,434 raised

    33 roughly-monthly draws turned into a recurring revenue line

  2. Ipswich Town Foundation

    Crowdfunder · 2026

    £75,700 raised

    13 draws and £75,700 from shirts the club already owns

  3. Foo Fighters surprise show

    Crowdfunder · 2026

    £27,160 raised

    A sold-out secret gig as a £10 draw prize, £27,160 for War Child

  4. BRITs Week for War Child

    Crowdfunder · 2026

    A dozen intimate-gig draws run at once, every BRIT Awards week

  5. Omaze and the British Heart Foundation

    Omaze · 2025

    £4,600,000 raised

    Why BHF went back three times, and what actually compounds

  6. Coldplay at Hackney Church

    Crowdfunder · 2025

    £520,450 raised

    An intimate two-man show, 150 winners, grown year on year

  7. RZSS: 2 parks, one income line

    Crowdfunder · 2025

    £201,908 raised

    £201,908 across 8 draws using its own animals and access

  8. Coldplay Wembley VIP box

    Crowdfunder · 2025

    £47,080 raised

    VIP box tickets to a Coldplay stadium show as a £10 draw, £47,080 for the British Red Cross

  9. Wicked: For Good x Barnardo's

    Crowdfunder · 2025

    £32,260 raised

    A film tie-in as a £10 draw, £32,260 for Barnardo's

  10. Annie Lennox: SISTERS

    Crowdfunder · 2025

    £25,390 raised

    Excess demand for a sold-out show, turned into a ticket draw

  11. Sidemen Charity Match

    BBC Children in Need (own platform) · 2025

    A creator audience turns a sold-out Wembley match into £5 entries

  12. War Child and Magic: The Gathering

    Tiltify · 2025

    Borrowing a game's fan community with an auction and a £5 draw

  13. Why house draws fail

    Various · 2025

    Most property raffles never hand over the house, and why that matters for a charity draw

  14. Omaze and Age UK

    Omaze (own platform) · 2024

    £5,250,000 raised

    A £5.25m donation from one Lake District house, and what surrounds it

  15. Battersea Superdraw

    Own platform (Woods Valldata External Lottery Manager) · 2024

    £1,379,230 raised

    A society lottery where only 25% reached the charity

  16. War Child: Jingle Jam

    Tiltify (Jingle Jam Foundation) · 2024

    £300,000 raised

    £300,000 from a creator-led gaming bundle, a channel not a number

  17. Streets of London: Starry Night 2024

    Crowdfunder · 2024

    £200,000 raised

    Seven parallel draws bolted onto one Royal Albert Hall gig

  18. Sporting Chance Prize Draw

    Own platform (sportingchanceprizedraw.com) · 2024

    £100,000 raised

    30 small sport charities pool into one £100,000 annual draw

  19. Record Store Day and War Child

    Crowdfunder and shop.warchild.org.uk · 2024

    £42,000 raised

    £42k a year on a donated prize, platform, audience and slot

  20. Knopfler signed guitar for Nordoff and Robbins

    Crowdfunder · 2024

    £28,035 raised

    One donated guitar, £28,035 from 1,941 supporters, no campaign wave

  21. Holyhead RNLI

    Crowdfunder · 2024

    £10,000 raised

    A partner's scheduled demolition, repackaged as an experience prize

  22. Oasis Definitely Maybe board

    Crowdfunder · 2024

    £5,850 raised

    A signed art board timed to the Oasis reunion, £5,850 for Nordoff and Robbins

  23. RNLI bicentenary lifeboat experience

    Crowdfunder · 2024

    £5,795 raised

    A money-can't-buy lifeboat passage that still missed its target, £5,795 of £20,240

  24. Aston Villa Foundation

    Crowdfunder · 2024

    £3,425 raised

    A sponsor's hospitality box, run as a repeatable low-cost club draw

  25. Glastonbury and the DEC

    Crowdfunder · 2023

    £1,044,190 raised

    Festival tickets as a £10 draw raised ninefold what an auction did

  26. Hope Blamire's Christmas Draw

    Crowdfunder · 2023

    £138,514 raised

    Crowdfunder's top project of 2023, and her seventh year running it

  27. Streets of London: #ComeOnHome 2023

    Crowdfunder · 2023

    £59,022 raised

    13 artist draws, and one signed guitar did over half

  28. OSS Christmas Cracker

    Crowdfunder UK · 2023

    £17,409 raised

    A draw needs no cause: £17k a year for a non-charity

  29. Ed Sheeran at Union Chapel

    Crowdfunder · 2022

    £163,850 raised

    300 pairs of tickets drawn, not one: the multi-winner format

  30. Edinburgh Zoo: Giraffe About Town

    Crowdfunder · 2022

    £26,685 raised

    One art-trail giraffe became a £26,685 draw beside the auction

  31. Brompton and Foals

    Crowdfunder · 2022

    £23,725 raised

    A brand-led draw: the bike maker ran it, the charity just received

  32. Tom Daley knitted-designs series

    Crowdfunder · 2022

    £6,380 raised

    Four follow-on draws compiled to £6,380, about what one viral jumper raised the year before

  33. I Love Live (Stagehand)

    Crowdfunder UK · 2021

    £908,976 raised

    The same £5 draw for 110 artists: fame alone did not carry it

  34. Streets of London: #ComeOnHome 2021

    Crowdfunder · 2021

    £80,000 raised

    25 parallel artist draws turned a cancelled gala into ~£80,000

  35. A Night at Edinburgh Zoo

    Crowdfunder · 2021

    £76,863 raised

    After-hours access to its own zoo as a prize money cannot buy

  36. #ILoveMetal genre draw

    Crowdfunder · 2021

    £10,612 raised

    A proven music draw model narrowed to one genre, £10,612 for Stagehand

  37. Tom Daley's Rainbow Jumper

    Crowdfunder · 2021

    £5,787 raised

    A hand-knitted jumper, £5,787, shipped in 14 days before going viral

  38. Omaze and Teenage Cancer Trust

    Omaze · 2020

    £250,000 raised

    The first UK Omaze house draw: £250,000 on a £1m house

  39. Mark Knopfler's Stratocaster

    Crowdfunder UK · 2020

    £68,733 raised

    One signed guitar, £68,733 for live-music crew in 21 days

Every breakdown here is independent analysis by The Prize Draw Company. Where a draw was one of ours, we say so. Sources are listed on every page, and so is what each case does not claim.

Thinking about running one? Find out if prize draws are right for your organisation.