TheBlueprint
£750 · Delivered in 48 hours
Your first prize draw, written end to end. And I'll see it through to launch.
Page copy. Compliant terms. A 14 day plan. Every email, every social post, every partner pitch. Guidance at every stage. And a personal audit from me before you go live.
Start the BlueprintWhy this is worth doing properly
A prize draw is a rare campaign that pays back on every front, if the execution lands. The Blueprint and I make sure yours does.
Prize draw strengths
14 days, live to close
No 6 month appeal. No 12 month grant cycle. The fastest path to five figures of unrestricted income.
Unrestricted income
Spend it where you need it. No ring fencing, no reporting requirements, no funder strings.
Built to share
The prize does the marketing the moment an entrant tells a friend. The only fundraising mechanic that pays you to acquire supporters.
+ The Blueprint
Everything for the page
Full Crowdfunder page copy. Headline, story, FAQs, entry tiers, urgency. Ready to paste in.
Compliance done
T&Cs drafted to the advertising codes and UK data protection law. No grey areas. Your board can say yes.
Marketing maximised
14 day plan, day by day. Every email and every social post drafted. The campaign runs whether today is a good day or not.
Three things you get from running one. Three things you need to nail to deliver one. Plus my eyes on the page before you go live. £750.
Inside your Blueprint
A private workspace with guidance at every stage, the copy ready to use at each one, and my eyes on the page before you go live.
Not a PDF, not a folder of files. One Blueprint, organised by the 6 stages of your draw. You log in, work through the guidance, copy what you need, come back as often as you like.
Full sales page copy: headline, story, FAQs, entry tiers, urgency. Plus a walkthrough on uploading and publishing it.
Drafted to the advertising codes and UK data protection law. Plus guidance on getting them signed off by your prize partner.
Day by day, channel by channel marketing plan. Plus guidance on what to do if a day comes in light.
Teaser, launch day, mid draw, final push, winner, non winner. All drafted, with guidance on when to send each.
Every platform you use, every day of the campaign. Caption, direction and posting guidance throughout.
Outreach email, pitch one pager and follow ups, tailored to your shortlist. Plus guidance on negotiating the partnership.
Before you press publish
I'll personally audit your page before it goes live.
The Blueprint is self serve. The audit is not. You won't go live alone.
By the time your page is ready, you've been staring at it for a week. You can't see it the way an expert can. The audit is my full review of your page before you publish, to make sure it's set up to convert as well as it possibly can. Detailed feedback on what's working, what to change, and what to add.
What I check
- Page structure and conversion elements
- Headline, story and FAQ copy
- Entry tier setup and pricing
- T&Cs are watertight and partner approved
- Launch sequence and day 1 readiness
- Anything else that catches my eye
How it works
- Add me as a collaborator on your Crowdfunder project (I'll show you how), or send me a preview link
- I review it the same working day
- Detailed written feedback (or a Loom if it's quicker): what's working, what to change, what to add
- You make the calls and publish when you're ready
Free, with every Blueprint.
Where it runs
Your prize draw lives on Crowdfunder.
Crowdfunder UK is the platform your draw runs on. They host the page, take entries and process payments. Setting up an account is free and takes 5 minutes.
A prize draw structured the right way does not need a lottery licence. The Blueprint gets the structure right, so your board can say yes.
In my view, Crowdfunder is the best UK platform for this kind of campaign. For now, they're charging 0% platform fees on prize draws (a Stripe fee of around 2% applies per transaction).
If you've not used Crowdfunder before, the Blueprint walks you through the setup. And before you publish, I'll review your page personally.
The Blueprint is the same roadmap
I build with my Launchpad clients,
delivered as a written plan you can run yourself,
with my eyes on it before launch.
Not just copy
Guidance baked into every stage.
Each stage walks you through the calls you have to make and why, with answers specific to your organisation. Hover each card.
Audience
The 5 partners most likely to say yes. Scored on fit, reach and prize history. Specific to your sector, not a generic list.
Partners decide whether your draw raises £1,000 or £50,000.
Prize
The prize that earns word of mouth, excites your partner and stays inside the rules. Not the most expensive. The most shareable.
The right prize earns its own audience.
Page
Full Crowdfunder page copy, built to convert. Headline, story, FAQs, entry tiers, urgency. Drawn from 10 industry case studies.
A page that converts pulls more from every visitor. The rest of the campaign compounds from there.
Marketing
The 14 day plan that runs whether today is a good day or not. Every channel, every email, every post drafted in advance.
The plan does the thinking. You do the posting.
Live
How to launch on day 1. How to run the campaign through to close. Specific guidance at every step of the live window.
A live draw is a 14 day operation. The Blueprint runs you through it.
Post Draw
Winner picking software so the draw is fair and on the record. The non winner sequence that retains entrants as supporters. The platform for your next draw.
The draw ends. The relationship doesn't.
The maths
What a draw at your scale could deliver.
Move the slider to model the page views you can drive to your draw page over the 14 day live window.
How it works
From start to launch in 4 steps.
You buy the Blueprint
Pay by card and go straight to the onboarding form. Nothing waits on me.
You fill in a short form
Around 10 minutes. Your organisation, audience, prize, goals and timeline. Everything I need to build your Blueprint.
Your Blueprint lands in 48 hours
Delivered to a private URL. Page copy, terms, marketing plan, every email and social post. Yours to work through at your own pace.
I audit before you go live
When your draft is ready, add me as a collaborator on your Crowdfunder project or send me a preview link. I review it the same working day and send detailed feedback so the page is ready to convert. Then you publish.
Honest questions
Things people ask before buying.
My audience is small. Will this still work?
Yes. The Blueprint is specific to your organisation. The plan it builds for an audience of 2,000 looks different from one for 20,000. Move the slider in the calculator above to see what your numbers do.
What if I get stuck while running the draw?
The Blueprint is self serve, with a personal audit from me before you go live to catch anything that needs fixing. If you'd rather have me alongside you through the full 6 weeks of build and launch, that's Launchpad. You can also upgrade later. The £750 credits in full toward Launchpad within 30 days.
Is this just for charities?
No. Charities, social enterprises, attractions, sports clubs, festivals, food and drink brands, creators. The roadmap is the same. The compliance is UK specific.
What if I change my mind?
Full refund within 14 days of purchase, as long as your Blueprint has not been delivered yet.
Ready to start?
Get your Blueprint.
£750, delivered as your own private Blueprint within 48 hours.
Start the Blueprint